White Label Streaming: A Strategic Choice
“A white label product is manufactured by one company and packaged and sold by other companies under various brand names. The end product appears as though it has been manufactured by the marketer. The benefit for the manufacturer and the marketer is that the manufacturer can concentrate on making the product or service and focus on cost savings, and the marketer can invest in marketing and selling the product.” – Investopedia
At LifeLens, we have an unwavering commitment to white-label all of our services. Our clients appreciate it, and we know their viewers do too! White label is just one of the many things that makes us different.
As you contemplate a service provider for your next streaming production, we hope this excerpt from CBC Radio’s The Sunday Edition will give you some food for thought. It’s an insightful conversation between host Michael Enright and his guest, Franklin Foer, author of World Without Mind: The Existential Threat of Big Tech.
We hope you find the conversation as interesting as we did and that you’ll be even more convinced that choosing white label video services from LifeLens is a great business decision.